GradComm

What if the biggest challenge facing higher education isn't enrollment? 👀

☝️ What if it's a trust problem?

For years, colleges have promised students a better future.

☑️ Earn a degree.
☑️ Get a good job.
☑️ Change your life.

But today's students and families are asking harder questions. They want proof that the investment is worth it. They want to know what the experience will actually be like. And whether colleges can deliver on the promises they make.

In the latest episode of Higher Ed Conversations, GradComm CEO Cheryl Broom explains why rebuilding trust requires more than strong messaging. It requires creating an exceptional student experience at every stage of the journey.

Because every email, phone call, advising appointment, campus visit, and classroom experience shapes how students perceive your institution.

🎧 Listen to the full episode: https://gradcomm.com/podcast-ep-79-quick-take-higher-ed-has-a-math-problem/

What happens when someone says marketing is using “too much AI”?

In this month’s Client Question of the Month, GradComm CEO Cheryl Broom tackles one of the biggest conversations happening in higher ed marketing right now: the role of AI in strategy development.

Cheryl explains why the real challenge isn’t using too much AI—it’s not understanding how to use it thoughtfully. From enrollment messaging to audience strategy, great marketing still depends on human expertise, institutional knowledge, and real-world experience.

She also explores how colleges can move beyond generic AI tools by training systems on their own institution’s messaging, audiences, and goals.

That’s exactly why we built AMY—the first AI marketing tool designed specifically for community college communicators and marketers.

Learn more at www.gradcomm.com/AMY/