VIVA Connect.

*5 Things to Avoid When Marketing to the Latino Community*

1. Using Google Translate instead of a real translator.

2. Assuming all Latinos speak the same dialect or come from the same culture.

3. Forgetting to include cultural context in visuals or copy.

4. Only translating, instead of localizing.

5. Not having representation in your team or creatives.

Effective bilingual marketing isn’t just about translation—it’s about connection, culture, and intention.

Let’s do it right.