Arrow Sign Company

Because of our attendance at the 2026 Northern California Hotelier Conference & Trade Show, we wanted to highlight some custom signage we've created for boutique hotels across California.

If you're attending the conference, come find us at Booth 12!

Thank you to California Hotel & Lodging Association and Boutique Hotels of California for giving us this opportunity.

Some signage is meant to light up a skyline. Other signage is designed for the pedestrian experience.

Projecting and hanging signs create visibility at a human scale, engaging with foot traffic, complementing architecture, and adding character to a space without overwhelming it.

Sharing a few past projects that reflect our approach to thoughtfully integrating design while maintaining durability and visibility.

Grateful to Gara Cafe, Loveski, Super Duper Burgers, and The Madelon for the opportunity to put our creative capacity on display, literally!