Elsi M Pacheco

Elsi M Pacheco

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03/05/2026

I stopped paying for tools I didn’t need.

Otter was $50/month. CapCut was already in my stack. Zoom records everything. So I let Otter go.

Here’s the workflow: drop the Zoom recording into CapCut, export the transcript, hand it to AI. Clean transcript. Summary. Takeaways. Done in minutes.

But Otter isn’t the only one worth auditing. Fireflies does it. Google Meet does it too, but heads up, the professional tier on Google Meet actually runs MORE expensive than Zoom, so that “free” assumption?

Check it!! We tend to pa for things WE DON’T NEED! Cause we get busy, forget, think its easier, but ling term it’s not!

And CapCut isn’t the only video editor with transcription. Most of them have it built in now. If you don’t want to touch a video editor at all, Loom is free up to 25 videos AND it generates transcriptions. That alone could replace two tools in your stack.

Here’s what I actually recommend: make a list of EVERY tool you pay for, drop it into AI, and ask, “is there overlap here? What can I cut and double down on something I already have?”

You’ll find the fat fast.

What tool are you paying for right now that you KNOW you could replace? Drop it below

12/19/2024

Marketing funnels shouldn't be complicated.

Listen up! If you're tired of watching potential clients slip through your funnel faster than a New York minute, we need to talk!

I'm breaking down the marketing funnel in a way that actually makes sense (because we're done with the complicated s**t, right?!).

Here's what you're about to get into:

👉🏽 The 5 stages your clients ACTUALLY go through
👉🏽 How to stop the ghosting before it starts
👉🏽 My pro tips for turning strangers into superfans
👉🏽 Real talk about what works (and what doesn't!)

And the best part? These aren't just fancy marketing theories. These are the exact strategies I use with my clients to help them build brands that convert AND keep their dream clients coming back for more!

📌Save this post because trust me, you'll want to reference it next time you're planning your marketing strategy!

Bookmark this now, thank me later!

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