Berman Creative

My mom was a schoolteacher in New Jersey. Many of her students had parents who commuted to work in NYC. Fifteen years ago today, 30 kids in her school system lost a parent. What’s even more chilling: 7 of those children lost both parents.

Imagine a child in elementary school, coming home from school to learn both Mom and Dad will never come home again.

When you see men or women in uniform, take a moment to thank them. We are fighting people who want to end our way of life. Let’s not take it for granted. —Jeff Berman

#4 in the series of how people get it wrong.

How To Botch Marketing #4: Start By Telling People How It Works | Berman Creative The whole point of marketing is to get your prospects to pay attention to your message, to sit up in their chairs and turn on the front part of their brains...

How To Botch Marketing, #3

How To Botch Marketing #3: Speak to the Industry, Not the Individual | Berman Creative People have problems. People have budgets. If you’re selling something to a business audience, it’s easy to slip into thinking your market is the business...

How To Botch Marketing, #2

How to Botch Marketing #2: Assume People Are Eager To Hear From You | Berman Creative This is the most common marketing mistake of early-stage companies. And it’s completely understandable.