Ecom Ad Ninja

“Unexpected extra costs” include, tax, fees, and of course, shipping.

To avoid shoppers abandoning their carts, then, make visitors aware of any extra costs upfront before they enter the checkout. You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24 percent of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart. Then, if the order value isn’t high enough, offer free shipping.

To encourage visitors to buy more, you could add product recommendations in your campaign with an “add to cart” call-to-action.

TAKEAWAY

Identify the reasons shoppers abandon checkout and address those reasons with an exit-intent campaign or with an abandoned cart email.

Fifty-eight percent of consumers shop online due to online opening hours (or lack thereof).

The Internet never closes, making it easy for consumers to buy any product at any time.

Shopping, for many people, has never been more convenient.

But even though your online store doesn’t close, your customer service department does.

To get ahead of potential issues with prospects who can’t get in touch with you during out of office hours, create separate contact campaigns for opening hours and closing hours. That way, you can tell visitors when to expect a reply if your staff are offline.

TAKEAWAY

Schedule campaigns in advance to activate and deactivate on schedule. When you let prospects know when they can expect an answer they’ll be more patient with you (and more likely to buy).

This is a 17 percent year-on-year growth compared to 220 million in 2017.

With PayPal, prospects can buy products online without having to pull out their credit card, simplifying the checkout process further.

The quicker and easier a prospect can go through your checkout, the more likely they are to complete their purchase.

But this doesn’t mean credit card payments are dead. According to one report, 42 percent of online shoppers prefer to pay with their credit cards.

Bottom line? Giving visitors multiple payment options will increase conversion rates, and reduce cart abandonment.

TAKEAWAY

Survey your customers and find out what their preferred payment options are. The more relevant options you offer, the more money you stand to make.

People born between 1966-1981, or “Generation Xers,” make more online purchases than any other age group, averaging nearly 19 transactions per year.

This might come as a surprise to many considering Millennials are the digital natives of our society.

However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.

So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image, and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.

TAKEAWAY

You need to sell Millennials on a story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”