XR -Extreme Reach

Happy Birthday to Smokey Bear! Back in June at Cannes Lions International Festival of Creativity, we held a celebration for Smokey looking back at how his iconic image and simple message have resonated with generation after generation.

Smokey's legacy is a testament to the power of clear messaging and thoughtful evolution. His ability to adapt to changing times while staying true to his core message is a masterclass in effective communication. In fact, his famous slogan, “Only you can prevent wildfires”, still resonates with 80% of Americans to this day.

Part of what has made Smokey so enduring is his emphasis on making sure his messaging is accessible to all, regardless of ability. For example, closed captioning and audio description ensure relevance and impact across various cultural contexts.

At XR Extreme Reach, we’re proud to partner with the Ad Council to ensure Smokey’s message continues to reach audiences wherever they are tuning in. Our expertise in media distribution has ensured that Smokey’s message is received across the nation.

It’s this willingness to adapt to an ever-changing media landscape and commitment to accessibility that have been cornerstones to his continued success. He serves as a brilliant example for brands looking to stand the test of time.

57% of consumers prefer brands committed to accessibility and social equity, leading to increased loyalty and engagement. Are you one of them?

XR Extreme Reach can help you integrate essential accessibility features into your campaigns, driving loyalty and business growth while ensuring your message is heard and seen by everyone, everywhere.

Our latest Global Advertising Accessibility Index & Trends Report reveals that prioritizing accessibility in advertising is not just a legal or ethical mandate; it’s a strategic business advantage. By making your ads accessible, you can reach more people in diverse environments, enhancing both audience reach and engagement.

Download our full report to discover how accessible advertising can transform your brand’s reach and resonance.

Accessibility Report Dive into the first-of-its-kind groundbreaking study Global Report: Gender & Age Diversity. Examine diversity benchmarks in global ad creative from 2019 to 2022.