LeaseToMe

Over the past year, more than 300 businesses have posted their real estate requirements on the LeaseToMe marketplace to get greater exposure to lease options.

Throughout that process, we have learned a lot about what prospective tenants need.

One takeaway was particularly clear: small businesses need access to hands-on guidance to successfully navigate the leasing process.

So, in addition to the LeaseToMe platform, we are excited to announce the launch of our retail tenant advisory services in the five boroughs of New York City.

Our goal remains the same - to facilitate quality matches between tenants and landlords. Our advisory services will serve as another tool to help us achieve that.

"Periodic" is a permanent pop up shop that acts as a retail incubator for brands testing the market and seeking access to turnkey brick and mortar retail. A thoughtful interior design allows for flexible use of the space to iterate on different retail themes. As the industry continues to evolve pop up models like this allow for a wider variety of ways to test and expand retail concepts in new geographies.

https://www.mind-mag.com/retail/the-permanent-pop-up-fusing-impermanence-and-sustainability/

Prior to 2020, the experience economy was thriving. Ticket sales for festivals and spectator events were rising. Driven by the millennial generation seeking memorable experiences over physical purchases, events were hot.

Then the pandemic hit, and the perfect storm of social media platforms and the desire for self-expression lead to the growth of the digital performance economy.

Influencers, online performers, and side hustle entrepreneurs sprang up left and right with a message to share. Easy eCommerce and social media platforms empowered artisans to build audiences. Clubhouse created a new way to interact and broadcast performances across networks. Creating a podcast now just requires downloading a free app.

All this leads us to believe that there is a transition underway, from selling experiences to supporting performances. Like it or not the age of the (micro) influencer is here. And companies who understand and capitalize on this transition will thrive.