Search Influence

Most higher ed marketers can report on clicks, sessions, and impressions. But those numbers don’t always show whether marketing is helping drive enrollment.

Search Influence’s updated guide explains the higher education marketing analytics that matter most now, including cost per inquiry, cost per enrolled student, channel performance, and AI visibility.

With more prospective students using AI tools to research and compare programs, institutions need reporting that reflects the full enrollment journey, not just the final website visit.

Read the full guide: https://www.searchinfluence.com/blog/track-and-report-the-right-higher-ed-marketing-analytics-to-improve-your-strategy/

Traffic tells you who visited. CPI tells you what it cost. Cost per enrolled student tells you what actually worked.

Most higher ed marketing institutions have the first one down. Few have all three.

📐 Our 2026 analytics framework covers all of them, plus the AI layer most institutions are missing entirely: https://hubs.ly/Q04kQM2-0