Rutgers-Eagleton Poll

How does polling actually work? In this video, Ashley Koning, director of the Eagleton Center for Public Interest Polling at Rutgers University, uses her homemade tomato sauce to explain what a sample is and why it matters. Just like one spoonful can tell you about the whole pot, a carefully selected sample can help researchers understand the views of an entire population. Ashley also talks about how this process shapes the work of the Rutgers Eagleton Poll.

Take a look at how she connects cooking and public opinion research.