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11/23/2025

If you love Downtown New Braunfels, and who doesn't, wouldn't you love to be the Downtown Association's Program Coordinator? The DTA is hiring!

Read on:
New Braunfels Downtown Association Program Coordinator – Job Description
Organization: New Braunfels Downtown Association (DTA)
Location: New Braunfels, Texas
Reports to: Board of Directors
Email Cover Letter & Resume to: [email protected]

Position Summary:
The Program Director is a dynamic, community-facing role responsible for supporting the mission of the Downtown Association by leading partner engagement, coordinating signature events, maintaining financial records, and promoting downtown through strategic communication. This position plays a key role in ensuring the vitality and visibility of the New Braunfels downtown district through hands-on coordination, creative outreach, and collaborative planning.

Key Responsibilities:
Partner & Board Engagement
● Communicate with partners via email reminders, newsletters, and updates.
● Maintain updated partner profiles and support partners in using the online calendar and platforms.
● Support the board through regular updates, meeting preparation, volunteer coordination, and special events.
Event Management
Coordinate all aspects of DTA-hosted events, including but not limited to:
● DTA Events – Oversee planning and ex*****on of major events including:
o DTA Biergarten (Saengerfest)
o Wine Stroll
o Fashion Plate/Sidewalk Sale
o Downtown Lighting Ceremony - Concessions
o First Fridays -Recruit partner stops, coordinate logistics (signage, cups, flags, beverages), and track participation.
● Order supplies, manage volunteers, track RSVPs, and coordinate logistics (permits, vendor needs, beverage service).
Community Engagement & Digital Presence
● Coordinate messaging, ads, partner spotlights with the marketing firm

● Collaborate with marketing partners and the board to design and distribute promotional materials (Facebook, Eventbrite, posters, signage).
● Ensure DTA's online presence reflects its brand and community impact.
Administrative & Financial Management
● Maintain internal communications and records ( emails, spreadsheets, etc,).
● Attend board meetings, general partnership meetings, and relevant community events.
● Ensure day-to-day financial tasks are completed in coordination with the treasurer:
o Coordinate with external accounting and tax professionals (sales tax, Franchise Tax, IRS, etc) as needed or required.
o Collaborate with the Treasurer on budgets and audits.

Ideal Candidate Will Have:
● Strong organizational and project management skills.
● Experience in event planning and community engagement.
● Comfort with technology platforms (social media, websites, Mailchimp, Xero, Square, Eventbrite).
● Excellent written and verbal communication skills.
● A flexible, proactive attitude and ability to organize and prioritize multiple responsibilities.

Work Environment:
This is a flexible, part-time role at approximately 40 hours a month. Some evening and weekend work is required to support events and community meetings.

Pay:
This is an hourly position. Salary based on experience.

10/24/2025

Not so fast on advertising.

Have you done your research? Have you looked at your own business to see what's great about it and what stinks about it? Have you looked at the market you'll be in to be sure they want what you have to sell? Have you looked at your competitors to see where they are killing you and where their Achilles' heels are?

You HAVE to know all these things before you start advertising. Well, you don't HAVE to unless you want to make money. When you know the answers to your research questions, you'll have the tools you need to create advertising that speaks well of your business, reaches people who want what you're offering, and lays waste to your competitors.

Research makes advertising effective. It's a fair amount of work, but it's a required first step in creating marketing strategy.

Lucky for you, AMMO is a marketing strategy agency. We can help.

https://theammogroup.com/

06/18/2025

No. No it isn't.

Marketing is finding a need the public has and filling it. That involves starting with research to figure out where there's a hole in the market, developing something that fills that hole, positioning that product or service as better than anything else out there, building a brand for it, trying a few advertising methods to see what works best, and then offering a superior customer experience.

Advertising is just a piece of marketing and, in reality, is something you'd do toward the end of a proper marketing strategy.

Sure, running some ads will get you noticed, but by whom and for what reason? A marketing strategy ensures you're offering a needed product or service to the right people and telling them what they need to hear to want to give you money.

Lucky for you, AMMO's a marketing strategy agency. We can help.

www.theammogroup.com

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New Braunfels, TX
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