EnCube Labs

As a product designer, I marvel at Apple products as masterpieces designed for better cost, assembly & service at high performance, under tight competition. But the first to drop is margin to hold up the rest, as seen here

Teardown of iPhone 13 Nikkei and the Financial Times, in collaboration with teardown specialist Fomalhaut Technology Solutions, took apart the latest iPhone’s top-end model: the iPhone 13 Pro Max. The total price of components rose 2.5 times from 10 years ago, exceeding the 60% increase in the device’s retail price.