Myrtle Beach Area CVB

Fourth of July weekend brought strong demand to the Grand Strand, with hotel occupancy reaching 93.2% on Saturday, July 4.

Sunny beach weather, community celebrations for America 250 and the Fourth of July falling on a Saturday for the first time since 2020 contributed to high occupancy on Independence Day.

For 50 years, Ripley's Believe It or Not! has been creating unforgettable experiences for visitors while helping shape the Grand Strand's tourism story, demonstrating a long-term commitment to investing in our destination and delivering new reasons for visitors to return year after year.

Congratulations to the entire Ripley's team on celebrating this incredible milestone, and thank you for five decades of helping make Myrtle Beach a destination travelers love to visit.