Michele R. Rappa

Grand Strand Market Report: April 2026

I know market numbers can feel a little overwhelming at first, but they really do tell a helpful story when we slow down and look at what they mean.

For April, prices are still holding strong, inventory is up, and the pace looks a little different depending on where you are along the Grand Strand.

For buyers, that may mean a few more choices and a little more room to breathe. For sellers, it means having the right strategy still matters so much — from pricing to presentation to understanding what’s happening in your own neighborhood.

Horry County
Through April 30
• Avg. Sales Price: $658K
• Home Inventory: 658 (+11.9%)
• Avg. Days on Market: 107 (-17.1%)

Georgetown County
Through April 30
• Avg. Sales Price: $370K
• Home Inventory: 6,853 (+1.7%)
• Avg. Days on Market: 128 (+2.4%)

And truly, every area has its own story — Myrtle Beach, North Myrtle Beach, Conway, Carolina Forest, Surfside, Murrells Inlet, Pawleys Island, and all the little pockets in between.

If you’re wondering what these numbers mean for your home, your plans, or even just an area you’ve had your eye on, I’d be happy to walk through it with you. Sometimes just having someone explain it in a simple, honest way makes all the difference.

📲 Michele Rappa, REALTOR®
📍 REMAX Southern Shores, Myrtle Beach, SC
📞 843.997.4772
📧 [email protected]
🏠 www.michelerappa.com
🔗 www.linktr.ee/MicheleRappaRealEstate
License #23866