Sydney Moon Designs

Personal Branding
Senior Graphic Design Project @ MVNU
SOFTWARE: Illustrator, Indesign
COMPLETED: November 2021

This brand is a representation and exploration of not only my personal identity but also where I see my work as a graphic designer taking me in the future. This brand plays with the balance of confidence, energy, and sophistication. From the strokes that create the logo to the typefaces used, to the colors explored, all nod back to confidence, energy, and sophistication. The logo is a simplistic wordmark that exhibits energy and sophistication within its contrasted line weights and flairs within the “y” descenders. The brand icon provides an identifying mark for the brand and allows for branded patterns and watermarks to be made. The coral brand color chosen connotes freshness, passion, and excitement, while still being bold and professional. The identity materials chosen to represent the brand show consistency within their clean and bright colors and layouts, and use consistent decorative elements.

Typographic Self Portrait
Graphic Design III @ MVNU
SOFTWARE: Illustrator
COMPLETED: January 2021
DIMENSIONS: 10"x10"

This self portrait is formed entirely by the letters of my name. This was an artistic exploration of typography that allowed me to study the details of the letters and typefaces chosen and how they function visually. A cross-hatching style was used to create values from the varying spacing between the strokes of the letters. Different typefaces, Baskerville and Avenir, were used for the separation of hair, skin, and shirt based on their organic or geometric strokes and line weight contrast or lack thereof. These features correspond to the element that they end up creating, such as the organic nature of hair or the smooth consistent surface of skin. Varying sizes of the letters helped to separate these elements as well. The smallest details, such as the hair flyaways, tooth shapes, and slight variations within the skin tone were carefully considered to ensure these thousands of letters could come together to form the most realistic form possible.