Team BBMC

As we get closer to the big races later in the season, athletes who are serious about maximizing their performance should be starting (if they haven't already) their heat adaptation training.
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Here's our cheat sheet for both passive and active heat adaptation protocols.
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Racing somewhere cool? Heat adaptation isn't just for hot races. Research suggests it can also improve endurance performance in temperate conditions through expanded plasma volume, improved cardiovascular efficiency, and lower physiological strain.

IRONMAN SWITZERLAND UNLOCKED !!
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CONGRATULATIONS Matt Andrews & Brandon Weiss on finishing the iconic Ironman Switzerland. What an incredible race to cap off such a successful, dedicated and focused build through all of the Wisconsin seasons.
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A huge thank you to Megan Severa for taking the sherpa crown, you helped these two tremendously. We are so stoked for you. Now ENJOY your recovery. BOOYAH !!

Athlete Spotlight - Matt Weinberger
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Welcome to THE club, Matt!
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This guy is a high level downhill ski racer turned triathlete. This last weekend he finished his FIRST triathlon at the second stop of the Wisconsin Tri Series in Verona.
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The path for Matt is not always easy with work travel and not having a background in any of the sports, but his attitude and work ethic is contagious.
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At home, he and his partner Abby, work hard, support each other's goals and keep each other motivated through the daily grind.
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Keep up the awesome work, Matt... next stop is Door County Olympic Triathlon and then Wisconsin 70.3!
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