American Rental Association

American Rental Association

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Equipment Rental Industry Newcomer: Interstate Rents 05/12/2026

From healthcare to equipment rental.🩺➡️🏗️

Rachel Rees shares how she launched Interstate Rents after COVID, grew through word-of-mouth and built a customer-first equipment rental business serving the Chicagoland area.

🎥 Watch her full Industry Newcomer story:

Equipment Rental Industry Newcomer: Interstate Rents What does it take to launch an equipment rental business from scratch?In this episode of our Industry Newcomer series, Rachel Rees shares how a career in the...

05/08/2026

Turns out pausing this perfectly is harder than becoming a forklift trainer. 😅

The good news? Our Forklift Train-the-Trainer course gives professionals the tools to properly train operators and strengthen workplace safety.🦺

👉 Become an ARA Certified Forklift Trainer: https://bit.ly/4njVGLl

05/07/2026

Every small business owner has their own reason for loving what they do.🤔

This we asked rental business owners what keeps them motivated — and their answers say a lot about the industry.

05/06/2026

Turns out “business” is easier when you actually know your stuff. 🫡

CERP was built to help event rental professionals grow their skills, expand their knowledge and stand out in the industry.

👉 Learn more and get certified: https://bit.ly/3R8spHk

Why strong cash flow is important for new rental businesses 05/04/2026

What can derail a rental business early on? 🤔

From overextending on equipment to losing focus or mismanaging cash flow, hear what these experienced rental business owners say you should watch out for. 👀

Why strong cash flow is important for new rental businesses Cash flow is a critical indicator of a company’s financial health, liquidity and ability to meet financial obligations. This is an area that can be particularly

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