DataBoost

Data Marketing requires the art of Data Analysis to create a targeted marketing strategy. Here is the story of how the Obama Campaign used Data for two winning campaigns.

How Obama’s Team Used Big Data to Rally Voters How President Obama’s campaign used big data to rally individual voters.

Big data in Politics.

How big data got the better of Donald Trump How big data got the better of Donald Trump, As the US presidential primaries rumble on, Alexander Nix, chief executive of SCL Group (Cambridge Analytica in the US), reveals how his company's use of big data helped Ted Cruz sn**ch victory from Republican frontrunner Donald Trump in the recent Iowa p…