MHD Group

One Speed proves that successful brands don’t need to start over - they need to evolve.

Originally created by MHD Group in 2023 for Raley’s private-label wine collection, One Speed was designed to deliver premium quality with a bold, approachable personality. Inspired by California’s landscapes, the custom illustrations, iconic bear, bicycle, and distinctive logo established a brand that continues to stand out on the shelf.

As consumer preferences change, so does the packaging. Our latest refresh builds on the strength of the original design, introducing a vibrant new color palette that gives each varietal greater shelf impact while preserving the brand equity customers already recognize and trust.

We loved refreshing this design. Which colorway is your favorite? Let us know below!👇

How 32 Fire Trucks Generated 700K+ Impressions 🚒💨

What do you get when you mix competitive spirit with a bulletproof digital strategy? A campaign that turns community pride into measurable digital momentum.

Through our ongoing partnership with Golden State Fire, MHD drove the digital strategy, content rollout, voting promotion, and engagement behind the 2026 Fire Truck Face-Off. The results speak for themselves:

📈 702,117 Total Impressions
🎥 161,779 Video Views
💬 40,743 Engagements
🗳️ 47,000+ Community Votes
👥 32 Participating Departments
📺 Local Media coverage

With a 4.10% engagement rate (nearly 4x the industry average!) the campaign didn’t just reach people. It gave them a reason to participate, share, and rally behind their local fire department.

Congratulations to the Alameda Fire Department for taking home the trophy, which resulted in a $1,500 donation to the Alameda Food Bank! 🏆🍎

What does a complete brand transformation look like?

When Pleasant Valley Farms - a 60-year-old, family-owned heritage egg supplier - decided to launch their private label, Nature's Gift, they needed a cohesive identity to tie it all together.

For this project, we delivered a comprehensive visual language system - from custom typography, textures, and unified color palettes to a dual-logo redesign that perfectly navigates the relationship between the parent company and the egg line. These assets were then used to roll out real-world packaging and merchandise.

Building a brand identity is about creating a blueprint for how a company looks, feels, and speaks across every single touchpoint.

This visual toolkit lays the groundwork for their next major chapter - and we're thrilled to be a part of it.