Pathlabs

Seattle, join us for a night with marketing, creative, and communications people worth knowing.

Pathlabs is proud to sponsor NextNW's Extremely Happy Happy Hour on June 11th in Seattle at Good Bar from 5–7 pm. If you want to build your network and create new friendships, we’d love to see you there.

Secure your spot: https://www.nextnw.org/event/seattle-extremely-happy-happy-hour

Evan Ladensack and JK Koenigsknecht spent the week in Pittsburgh at the AMIN Worldwide Integrated Conference, connecting with independent agency leaders who are genuinely invested in growing their businesses.

AMIN has a way of bringing out honest conversations where people openly share what's working and where they're placing their bets. This year, that meant real talk about building AI-native workflows and why speed and talent density matter more than size right now.

We're grateful to the AMIN community for the warm welcome, and are already looking forward to next time!

Agency teams are being asked to hand more control to automation before the ex*****on side has caught up.

Somewhere in the middle of it, machine learning doesn't get what it needs.

Only about 30% of agencies have fully integrated AI across the campaign lifecycle. The other 70% are navigating a real gap between what platforms are pushing and what teams can actually maintain.

Learn why that gap exists and what machine learning actually needs to perform well in our latest blog:
https://www.pathlabs.com/blog/ppc-campaign-structure-machine-learning