Ideas To Go

Spinning chairs. Bathroom breaks. A random story about someone's cat. Working with kids in research sessions is its own sport. And after 30+ years, we've learned a few things. Our latest article breaks down how to make the most of the input you get from kids, tweens, and teens during research:

Little Experts, Big Insights: What 30+ years of work with Kids, Tweens and Teens has taught us. — ITG Discover how ITG engages kids, tweens, and teens in focus groups, stimulus panels, and ideation sessions to unlock real consumer insights.

Some of the most important ideation work happens before ideation even starts. Creative Consumers® associates’ homework assignment gives client teams direct access to real lives, emotions, and everyday tensions before the workshop moves into idea generation. That unfiltered start offers a glimpse into the messiness of real life, often revealing nuanced Opportunity Areas that shape a more distinctive framing of the project objective. And when the problem is framed in a more unique way, the ideation that follows is more likely to produce unique and differentiated ideas.

Fresh air can create fresh thinking! Getting outside resets the energy, leads to different connections, and makes it easier for new ideas to surface. See how ITG's workshops stretch thinking into new territories: https://hubs.ly/Q04hvfhW0