REAL Insight

As Seen in the Wild We humans are highly influenced by our environment consciously and in non-conscious ways. This is especially true in the store environment. After thousands upon thousands of hours doing consumer research in stores, REAL Insight understands the immense value of collecting data that accounts for the chaos and variance you can only capture in real life. …...

ASITW: 3 Stealthy Forces Affecting Your Brand - REAL Insight, Inc As Seen in the Wild We humans are highly influenced by our environment consciously and in non-conscious ways. This is especially true in the store environment. After thousands upon thousands of hours doing consumer research in stores, REAL Insight understands the immense value of collecting data tha...

Working on redesigns is one of our specialties at REAL Insight. Our in-context solutions and shopper expertise allow our clients to navigate the risks and create optimal packaging. The biggest risk to a redesign is subconscious alienation. This happens after a redesign when a shopper enters a category they shop in every week, scans the shelf for their brand, and fails to notice it at the speed of shopping....

3 Tips to Avoid Subconscious Alienation - REAL Insight, Inc Working on redesigns is one of our specialties at REAL Insight. Our in-context solutions and shopper expertise allow our clients to navigate the risks and create optimal packaging. The biggest risk to a redesign is subconscious alienation. This happens after a redesign when a shopper enters a catego...

What if there was a way to collect behavioral data at the speed of shopping? Renown psychologist Daniel Kahneman identified that our brain is split into System 1 (S1) and System 2 (S2) thinking. We spend 95% of the time using System 1 which consists of our automatic, intuitive, instinctive, and impulsive thinking. Reacting to a ball being thrown at you: diving to avoid it, trying to catch it, or just swatting it away from your head are all System 1 responses to that situation....

Decisions at the Speed of Shopping - REAL Insight, Inc What if there was a way to collect behavioral data at the speed of shopping? Renown psychologist Daniel Kahneman identified that our brain is split into System 1 (S1) and System 2 (S2) thinking. We spend 95% of the time using System 1 which consists of our automatic, intuitive, instinctive, and impu...

People only read about 10 words on a shopping trip. Why is this? Words are the last thing we use to locate and evaluate products. We shop using shape, color, and key visuals first because these can be processed by our unconscious mind. Words have the least influence in shopping because they are the only element that require us to consciously process them....

Navigational Hierarchy - Packages are seen, not read - REAL Insight, Inc People only read about 10 words on a shopping trip. Why is this? Words are the last thing we use to locate and evaluate products. We shop using shape, color, and key visuals first because these can be processed by our unconscious mind. Words have the least influence in shopping because they are the....