Firebrand

Stardate: Today.

Since we spoke last, Firebrand’s been in dark mode, running two intense and successful startups—including an automated vehicle tech startup that drove $20M in funding and deeply engaged the Top 5 automakers and OEMs key to the success of their business.

Set client wins to stun.

Remember, the Battle is tomorrow. It's a fun event and helps students at the University of Minnesota

The Battle MN

Fail to maintain your website and you could unexpectedly find yourself pitching for the pharmaceutical industry. (Just don't expect to take a commission on your Vi**ra sales.)

That's why investing in professional website maintenance services is so critical to your business. It reduces your risk of an attack, protects your brand and sales, and speeds recovery should a sophisticated attacker breach security.

Here's what you need to know...

Ignore website maintenance—and find yourself in the Vi**ra business The results of a website hack cost far more than a development shop's clean-up services. Protect your brand and sales with regular website maintenance.

“'There were no accidents on Mister Rogers’ Neighborhood.' He took great pains not to mislead or confuse children, and his team of writers joked that his on-air manner of speaking amounted to a distinct language they called 'Freddish.'”

This tireless attention to subtle detail—details aligned with evidence based approaches—is exactly the kind of thing that makes all the difference in our digital experience designs, user journey maps, and marketing creations. Perhaps we should call ours Firebrandish?

Mister Rogers Had a Simple Set of Rules for Talking to Children The TV legend possessed an extraordinary understanding of how kids make sense of language.

Writer and UNC associate professor, Zeynep Tufekci notes, "The hallmark of sociological storytelling is if it can encourage us to put ourselves in the place of any character, not just the main hero/heroine, and imagine ourselves making similar choices."

Social storytelling is a powerful force for moving people--and it's an important part of what we do.

The Real Reason Fans Hate the Last Season of Game of Thrones It's not just bad storytelling—it’s because the storytelling style changed from sociological to psychological

Whether you're building your first website--or bringing a new web team in for fresh perspectives--finding your best-fit digital agency is crucial.

What questions should you be asking? What should you be thinking about?

We'll loop you in.

How to Find a Web Developer That Will Do a Bang-Up Job for You Building a new website? Looking to migrate your existing site to a new digital agency? It pays to do your due diligence. We'll show you how.

Is your web agency failing to deliver against expectations? Do you have a gut feeling they're not on the up-and-up--or sense they're "just not that into you?"

It's time for a break-up.

And, like any break-up, if you're not careful, it could get messy. Be sure you're prepared before you make the call.

How to Fire Your Web Designer & Migrate Your Website to a New Agency Your website is a critical asset. No matter the reason prompting your move, we'll show you how to fire your web designer without upsetting the apple cart.

Technology, when leveraged for good, has the power to break down barriers and accelerate positive change.

Check out these Wired stories about how tech is shaping our lives in ways that are sometimes silly, but more often profound.

Tech That Connects Us—and Makes Us Better Humans We reached out to a bunch of experts to ask them about the tools they love. Here’s what we heard back.

The field of search engine optimization is constantly evolving--and, when you're operating on a limited budget, it can be hard to know where to invest your valuable time and money.

Find out why Search Engine Journal thinks you can let go of voice search, yet believes pillar pages are still a worthwhile effort.

Why You Must Stop Obsessing About These 5 Things in SEO Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.