Way Beyond Ordinary

How you open your virtual event really matters. Our brains are wired to recall information presented at the beginning and at the end. Whether a long session or a short message. So, when you start your workshop or course with housekeeping and personal bios - you're kinda saying - this is the most important stuff. Let's change that up and make sure your audience is retaining the most valuable information you have for them.

Capture attention from the start and you'll have your audience binging on your content like a new season of The Handmaid's Tale or in my case The Flight Attendant

Attention Binge Watchers - Today I'm digging into what keeps us glued to the TV and coming back. AND, I'm entertaining the question - How can we as virtual event hosts learn from the entertainment industry?

The Cold Open and The Law Of Primacy | Way Beyond Ordinary Virtual event hosts can learn from the entertainment industry how to use a cold open to capture attention.