Back2Basics, LLC

Back2Basics, LLC

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Strother Communications Group
Strother Communications Group
222 S 9th Street Fl 41

05/30/2026

Who's ready for brand strategy outting?

05/27/2026

📸Happy National Photography Month! Let's celebrate the incredible power of imagery — especially when it comes to personal branding!

Powerful visuals do more than just catch the eye; they create an emotional connection with your audience, build trust, and enhance brand integrity.

Remember, authentic imagery not only showcases your unique story but also plays a vital role in SEO. Algorithms are becoming adept at recognizing original work, which can elevate your brand above the noise of AI-generated and stock images.

A great photography partner understands the power of personal branding through imagery. Shoutout to our trusted partner, Britta Marie Studios!

So grab your camera or call up your trusted photographer, capture your brand’s essence, and let your images speak volumes!

05/19/2026

The future of marketing is here! According to a Canva study, 99% of marketing leaders expect AI budgets to increase in 2026. But do consumers really want it? 🤔

The facts are:
➤87% of consumers say the best advertising still needs a human touch.
➤74% of consumers say they are more likely to purchase from an ad created entirely by humans than an AI-generated one.

Finding the balance between consumer preferences and efficiency can be tricky. While AI can streamline processes, too much reliance on it might backfire.

🧠 Here's what you need to know:
1. Nearly 9 in 10 marketers are using AI regularly in 2025, saving time and boosting decisions!
2. 65% of consumers find AI ads obvious, craving that human touch. Al slop is noticeable and disengaging.
3. Ad creativity matters! In particular, Gen Z and Millennials prioritize the vibes of an ad over the production method.
4. Trust is key! Brands must practice transparency, human oversight, and responsible data use.
5. Personalization should be on the consumer’s terms — combine AI ambitions with transparency and human touch.
6. It’s time for AI to evolve from experimentation to a connected, governed system for competitive advantage.

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Address


6717 66th Avenue N
Minneapolis, MN
55428

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm