Outdoor Retailer

Introducing — the campaign behind Outdoor Retailer Minneapolis 2026.
These three words say everything. OR 2026 isn't about reclaiming a throne. It's about handing ownership of the outdoor industry's future to the people actually building it — the brands, retailers, founders, and creators who want to shape what comes next.�
Here's what we built for you in Minneapolis this August:�
🎥 Wild Reach — 150 credentialed creators matched to exhibiting brands, producing real content live on the show floor Thursday and Friday. The media landscape has changed. OR is building for what it looks like now.�
🏔 The Ascent + GGG / Founded Outdoors Pavilion — a national stage for emerging and independent brands, with curated buyers targeting innovation and the opportunity for major influencer and media exposure.�
🎤 Industry Day — keynote and speaking opportunities for the brands ready to lead the conversation, not just be part of it.
⏱ August timing — buyers post-peak, with real bandwidth to write forward orders and discover what's next.�
Outdoor Retailer 2026. Minneapolis Convention Center. August 19–21.

The room is open. Make it yours. 👉 https://outdoorretailer.com/make-it-yours?utm_source=facebook&utm_medium=social&utm_campaign=make-it-yours

“Not a week goes by without us getting a message from someone thanking us for changing their life.” — Daniel Farber,
“I ate a terrible meal on trail… and the entrepreneurial ideas immediately started flowing.” — Sara Willis,
That’s the Founder Friday energy we’re here for. 🙌
This week we’re celebrating two brands solving real problems for real adventurers:
➡️ Aarn Packs revolutionized load distribution with front-mounted Balance Pockets that shift weight off your back and onto your legs — where it belongs. Their flagship Featherlight Freedom Pro is a game-changer for long-haul hikers.
➡️ Luxefly Basecamp brought chef-level quality to the backcountry — think huevos rancheros and banh mi curry, all organic, non-GMO, and locally sourced from Oregon.
Different products. Same mission: raise the bar for everyone who heads outside. 🏔️
🔗 Tap the link in bio to learn more about both brands.
TrailFood BackpackDesign WomenFounders OutdoorInnovation HikerLife

Big news for the outdoor creator community! 🏔️

Outdoor Retailer has partnered with Popfly to launch the Wild Reach Initiative — and we want YOU on the show floor this August in Minneapolis!

150 creators will be selected to attend OR (August 19–21), connect with top outdoor brands, and produce authentic content live from one of the industry's biggest events.

Here's what that means for you:
✅ Access to the OR show floor
✅ Real brand collaborations & campaigns
✅ Tools to track your content performance
✅ Relationships that go far beyond the event

The outdoor industry is ready to meet its next wave of creators.

Are you in?
🔗 Apply now: https://outdoorretailer.com/show/wild-reach-creator-application-form/

For years I attended as a creative professional, then as a Brand Manager for a business I cared passionately about building and growing in the outdoor industry. Two years ago after corporate restructuring my position was eliminated and my passion was taken away from me. That is when Trail Goods Company was born. Here I am today being featured in a Founders Friday as a brand owner. What a full circle is has been. My humble little brand is growing every day and the future is feeling brighter than ever. Thank you Outdoor Retailer for giving smaller cottage brands like mine a seat at the table. See you in August!