Svedvik Collective

Experiential can be joyful and purposeful.

For World Mental Health Day, Svedvik Collective partnered with Purina Cat Chow and Pet Partners to bring the Cats As Therapy Project to campus—turning a powerful insight into a tangible, human-centered experience students could truly feel.

We helped design and produce the Cat Chow Therapod, a screen-free wellness pod where college students could slow down, unplug, and spend 10 minutes with a therapy cat.

No phones.
Low stress.
A lot of purring.

From creative concepting through full ex*****on, this is the kind of experiential work we’re proud to bring to life.

Experiential can be joyful and purposeful.

For World Mental Health Day, Svedvik Collective partnered with Purina Cat Chow and Pet Partners to bring the Cats As Therapy Project to campus—turning a powerful insight into a tangible, human-centered experience students could truly feel.

We helped design and produce the Cat Chow Therapod, a screen-free wellness pod where college students could slow down, unplug, and spend 10 minutes with a therapy cat.

No phones.
Lower stress.
A lot of purring.

From creative concepting through full ex*****on, this is the kind of experiential work we’re proud to bring to life.

We’re proud to officially launch “Adventures in Friskies World” — a limited-edition board game made for cat lovers and game night enthusiasts alike!🐾🎲
This project has been over a year in the making — a true labor of love developed with our talented partners at Golin and the incredible team at Purina.

Designed by award-winning game designer Ellie Dix and Purina pet behaviorist Annie Valuska, PhD, the game is built around screen-free connection, cat culture, and a sense of nostalgic fun.

✨Available starting this Friday, April 11 at boardgame.friskies.com, just in time for National Board Game Day!✨

From concept to launch, this campaign showcases what’s possible when immersive storytelling meets strategic, cross-functional collaboration.

✔️ Strategic planning
✔️ Creative + game design
✔️ Product development + production mgmt
✔️ Launch event
✔️ Influencer + talent partnerships
✔️ Social + full PR rollout

We officially unveiled the game with an immersive board game night at No Bar NYC — media, creators, clients…and, yes, cats. Massive thanks to our partners at Purina for the trust, and to the cross-functional dream team that helped bring this one to life. Let’s play.💛