Deft Research

Affordability is reshaping Medicare enrollment decisions.

According to Deft Research’s 2026 Medicare Age-In Study, 67% of non-SNP Medicare Advantage plans have a $0 premium, while the average Plan G premium for a 65-year-old is now about $200 per month.

As costs rise, Medicare choices are increasingly being driven by affordability—not just benefits. For many Age-Ins, Medicare Advantage is becoming the more accessible path to coverage.

What does it take to earn consideration from SNP consumers?

Our latest research shows that about 50% of D-SNP members would need a monthly FUR allowance of at least $125 before they'd consider enrolling in a different plan. For carriers, benefit design remains one of the strongest levers for SNP acquisition.

The right supplemental benefit can be a powerful competitive advantage.