Collective Measures

By July of 2023, Google will officially sunset Universal Analytics in exchange for its new advanced tracking solution, Google Analytics 4. Wondering what's in store? Our resident analytics masterminds tell all. Have a read at the link below!

The Impact of Google Analytics 4 | Collective Measures Google Analytics is sunsetting Universal Analytics in exchange for new GA4 tracking: Do I need to switch? If so, when? Read more on our blog.

Is your brand's media investment on-track and on-trend? Check out CEO Donna Robinson's insight on where marketers should be spending their ad dollars in 2022 with the Forbes Agency Council below.

Council Post: Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends) Brands don’t want to jump on any old bandwagon or social platform without a good reason to do so, and this year, they’ll once again be seeking the right avenues to reach their target markets.

Content marketers: looking for fresh new ideas for your organization? Take a look at CEO Donna Robinson's top trends in content with the Forbes Agency Council, linked below.

Council Post: 16 Top Content Marketing Trends To Stay On Top Of In 2022 Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.

Marketers, are you ready for 2022? If you're still playing catch up, check out CEO Donna Robinson's top marketing trend predictions for the new year at the link below!

Council Post: 15 Top Trends That Will Impact Marketing In 2022 Consumers are preoccupied with managing the effects of the global pandemic on their lives. To reach people in this climate, brands would be wise to leverage emerging marketing trends that promise to give them an edge over the competition.