3C

May 16, 2020
PRESS RELEASE
FOR IMMEDIATE RELEASE

Headline: Innovator’s solution to Stay at Home Orders

News Story: Crisis is the mother of invention. Sitting inside the confines of our homes is getting old quickly. With warm spring weather the human need for interaction is creating a craving for non-screen interactions with our loved ones and friends. Now that science has caught up with understanding how Covid 19 spreads, it’s time to create innovative ways to morph that knowledge into practical behavioral survival guides.

Local social entrepreneurs invented a solution. 3C: Consumer Confidence Certification™ will be the world-class standard for preventing disease.

3C’s first product is the “3C Social Survival Guide” for hosting outdoor events. Tim Reardon and Chris Stallman, 3C business partners prototyped the guide at a recent BBQ. Guests who were hesitant to attend changed their mind when they saw how this event was organized to make it less likely to get COVID-19. Guest feedback commented on how old habits are default behaviors, unless there are a common set of new norms established and the commitment by everyone invited to comply. According to Reardon, “there is no fail-safe way to prevent getting infected. We simply want to assure best practices are used to lessen the risk for everyone.” Their next product will be ready to launch soon, “The 3C Cabin Survival Guide.”

Reardon stresses the 3C value proposition taps into the psychological needs of consumers who have been traumatized by this pandemic. “We will never be the same after this pandemic. Like 9/11 was a pivot point for airline safety, COVID-19 is the pivot point in disease mitigation. The pandemic has created global concern of unsanitary behavior. The tug of war between public health and profit has created an unprecedented skepticism of government, business, and public health institutions that can sometimes be muzzled by political pressure. 3C provides a neutral - Independent - Credible – Integrity focused – Rigorous - World Class – Immune to Special Interests venture.”

3C will generate revenue by providing training and certification for individuals and facilities of every size and function. Facilities that are already monitored by public health entities do not need 3C. 3C sees an opportunity to scale to any facility that isn’t currently monitored by public health. 3C protocols will be tailored to the type of facility and function. The training and certification will be online and provided in multilingual formats.
3C will encourage any consumer/customer to report an incident where a facility isn't following best practices. According to Tim Reardon, the Founder and CEO, “3C’s role will be to follow up with the owner or manager of the facility to ask, "how can we help you better meet the standards? It is in their best interest and the consumers to strive for best practice disease mitigation protocols. This will instill confidence in the community.”

Like the Housekeeping Seal of Approval, facilities earn the right to wear the 3C Seal. Building owners and managers committed to maintaining best practices, training and certifying their staff and facility, and subjecting their institutions to 3C compliance inspection.

The partnership between Reardon and Stallman has already solicited advice from some of the brightest and best advisors from GreaterMSP’s medical industrial complex, The MN Department of Health, Minneapolis City Public Health Epidemiologists, University of Minnesota School of Public Health/Carlson School of Management, 3M, regional Rotary Clubs, hospitality unions, and other experts. 3C will create an innovation lab to be the integrator of ecosystems. 3C is creating a crucible where expertise, science, human behavior, psychology, medicine, health, prevention, and the medical industrial complex and produces the world-class best practice guidelines.

3C is starting small so they get the crucible perfected. The initial steps, besides creating the Survival Guides, is to establish Innovation Labs in a few distinct business facilities. 3C will use the Innovation labs to learn from facilities that have already made the transition from pre-pandemic to pandemic mitigating standards. Moxy Hotel in Uptown Minneapolis and ImpactHUB MSP are among the first 3C Innovation Labs.” According to Chris Stallman, 3C COO,“we will capture the lessons from the managers and owners of these facilities to serve as a model for what it costs and takes to implement new policies, procedures, training, products, equipment etc. These lessons will inform and guide the development of the crucible ecosystem integration.”

Reardon said “We are creating a Minnesota Model that can be scaled anywhere. Our goal is to engage the brightest, most creative and brilliant expertise of the Greater MSP Medical Industrial Complex. We will integrate research on public health research, customer marketing, and industry. The result will be a continually updated cross industry/cross sector process to integrate new research, products, equipment etc.”

The Moxy Hotel Innovation Lab site will allow give 3C access to healthcare workers seeking hospitality. Healthcare workers are among the best informed and therefore most skeptical customer segment hotels will encounter. According to Reardon, “If we can make it work at hotels offering hospitality to healthcare workers, we can make it anywhere.”
Reardon says, “The window of opportunity and consumer demand is immediate. Consumers are legitimately fearful of leaving the safety of their home. As stay at home orders are lifted, consumers will desire, need, and demand confidence that every effort is being made to mitigate the spread of this virus as they enter facilities. Therefore, we are launching 3C with a ‘fierce urgency of now.”
Since stay at home orders are in the process of lifting, 3C will conduct their Innovation Labs in a fishbowl. Anyone will be able to access the “real time” creative process 3C is facilitating in the Innovation Labs.
With a BHAG (Big Hairy Audacious Goal) of global proportions and no budget, Reardon and Stallman are being resourceful by building capacity through “ProBonoPros™” and Interns. A team of 42 are working to launch 3C. 22 ProBonoPros and 19 graduate and undergraduate interns are working round the clock to launch 3C. 3C is actively recruiting expertise in Software Technology, Media/Public Relations, Project Management, Legal, Sales/Customer Research/Marketing, Development and Community Relations, Accounting and Social Media Promotions Strategy.

Reardon’s career has been inspiring innovation as an “intrapreneur” from inside government and nonprofit organizations. Since establishing his consulting business, Che’ + Assisi Consulting seventeen years ago, he has shifted energy into entrepreneurial solutions that serve as a model for bureaucracies. According to Reardon, “Innovations that produce better results, faster, cheaper and more focused on the needs of the “customer” are the hallmarks of entrepreneurial solutions that accelerate impact. Social entrepreneurs move at a pace that bureaucratic organizations cannot, given their decision-making structures.” Reardon teaches social entrepreneurship at the College of St. Benedict and St. John’s University, has served on the Advisory Board of the McNeely Center of Entrepreneurship and was a founding board member of ImpactHUB MSP.

Reardon met Stallman at the ImpactHUB late last summer. They’ve been paper clipped to each other since. Reardon’s nickname for Stallman is “Ying” because his is the perfect “Ying” for Reardon’s “Yang.” Reardon’s the visionary. “I’m like the hot air balloon. Chris is the guy holding the rope to tether me to the ground.” Reardon’s cousin Tim McCarthy observed, “Tim has the seduction part down. Now we need to surround him with science and substance.” Reardon says, “I am blessed to know creative geniuses. If an idea of mine gets scrutinized by my personal board of directors and comes out the other end as a viable business concept, then I know it is time to get busy and make the dream a reality.”
The Sanneh Foundation is serving as the fiscal agent for the launch. According to Reardon, “we set up a relationship with a nonprofit organization so we can aggressively seek angel investors and donors to raise the $500,000 they anticipate it will take to scale up quickly. We have a global demand. We need a global approach, not only for this virus, but for any virus or bacteria that may emerge in the future”

For more information contact:
Tim Reardon, CEO 3C
886 Trenton Lane North, Plymouth, MN 55441
[email protected]
https://cheassisi.com/

763-370-9927

Website: https://3cmsp.com/

Facebook: https://www.facebook.com/3CMSP

Instagram: 3CMSP

3C Mission
The world-class standard for mitigating the spread of disease

What we do
Facilities that