Traction Factory

As part of our ongoing partnership with the Milwaukee Admirals and ABCD: After Breast Cancer Diagnosis , we were honored to present Power Play Donations (matched by the Admirals through the Power Play Foundation) to Ashley and Megan from ABCD this past weekend when the Ads beat the Chicago Wolves to clinch a playoff spot.

ABCD provides free and confidential support to all those affected by a breast cancer diagnosis, and we’re proud to be able to support them via Power Play Donations that help them continue to do their important work.

The Admirals’ upcoming playoff run will provide an exciting opportunity for us to grow our Power Play Donation total for the 2025–26 season. To find out how you can support Ashley, Megan and ABCD, use this link: https://bit.ly/4hHNhNS

🏈 Who really won this year's big game? (Hint: It wasn't just decided on the field.)

Traction Factory President Scott Bucher joined the Milwaukee Business Journal to breakdown the ads that made the right calls when it mattered most — and the ones that committed a few penalties along the way.

Click the link below to read the full postgame analysis!
https://bit.ly/4cksfoM

We’re excited to have unveiled the refreshed ABCD: After Breast Cancer Diagnosis Zamboni and the new ABCD Matt Donovan Jersey Program at the Milwaukee Admirals Hockey Fights Cancer Night.

This marks three years of partnership with ABCD and the Milwaukee Admirals. From a graphic refresh to the introduction of a custom ABCD jersey leveraging Matt's impact as both a player and a coach, every detail was designed to spark conversation and support those affected by breast cancer.

On top of every power play donation we make (and the Admirals match!), a donation from the net proceeds from each jersey sold will also be made to ABCD. Jerseys are available for pre-order in the team store or online through the end of the season. Use this link to get your own! https://bit.ly/3NN9JLx

You’ll find ABCD at select Admirals games throughout this season, connecting one-to-one with fans who want to learn more or seek support. Thanks to the Admirals and to Matt and Hallie Donovan for their continued partnership and commitment to supporting those impacted by breast cancer — on and off the ice.

Photo Credit: Kirstin Schmitt