Works Media

Monitor your results

When you monitor your campaigns, it’s important to focus on more than ‘vanity metrics’, such as likes (unless that is one of your business objectives).

There are many other useful things to gain from social networks, such as community engagement, customer service and sharing valuable tips and information about your service or product.

Know your audience

You can’t post relevant content if you don’t know who you’re posting it for. Make sure you learn about your audiences - whether it be through market research, social insights, creating personas, or social media listening/monitoring.