PR Run & Walk - RVA

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The New Guard is officially taking over RVA.

High school running isn’t just about the miles you clock—it’s about the legacy you leave behind. This is your final warning: there are only a few days left to apply for PR NEXT GEN.
We are completely reimagining what it means to be a student-athlete ambassador. This isn’t a discount code or a social media badge. This is a one-year elite fellowship for the rising sophomores, juniors, and seniors who want to stop just participating in the culture and start running it.

If you are a builder, a mentor, a storyteller, or the teammate who holds the entire pack together, we want you in the rotation.

What You’re Stepping Into:

• The Youth Mission: Direct mentorship roles leading over 100 athletes at the =PR= Youth Running Camp this July (plus 20+ hours of certified community service) + much more!
• The Industry Collective: Direct, behind-the-scenes access to global running industry executives and event innovators through exclusive monthly workshops.
• The Raw Lens: A creative platform to produce real, authentic content, capturing the true spirit of the sport through your eyes.

We don’t care about your podium finishes. We care about your character, your vision, and the standard you set when no one is watching.
The application window closes in just a few days. The next generation of leadership is being built right now—don’t watch it happen from the sidelines.

Are you ready to lead the rotation?

👉 Hit the link in our bio to lock in your admissions application before the deadline.

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Riverrock weekend was an absolute jam! A massive thank you to everyone who stopped by the =PR= Run & Walk x booth.

Being set up right on Tredegar Street was incredible. It wasn’t just a major thoroughfare for the festival crowd, but a true crossroads for the runners and cyclists who make up the heartbeat of RVA. The testimonials we received all weekend—whether you were there specifically for the event or just happened to be passing through on a long ride or run—were insane.

We also have to say, SHOKZ has the most vocal, passionate group of ambassadors I’ve ever experienced. To everyone who stopped by to learn, test out the open-ear tech, or just say hello: we heard you loud and clear!

A special shoutout and huge kudos to the team at . Without question, they are the absolute engine behind RVA’s outdoor scene. They hustled non-stop around the clock to make sure everything ran smoothly and that everyone walked away with a memorable experience. Mad respect to all of you for your incredible ex*****on and dedication to our community.

To top a great weekend off, it was a blast getting out there ourselves to take part in the Trail Takedown.

At the end of the day, we live for the run, and we live for this community. Thank you for an unforgettable weekend, Richmond!