Bright Body Baby

Bright Body Baby is the product of my ancestors, my values, my curiosity, and my kids.

I got sick.

I taught myself cosmetic formulation.

I launched , a “clean” beauty brand in 2017.

I learned the truth about plastic packaging a year later, and rebuilt the company around aluminum + glass packaging and refills.

Then I had twins after three years of infertility, formulated a baby line for their eczema-prone skin, and watched Roe get overturned a few months later.

Every part of this brand is downstream of one of those moments.

🌿 The progressive grandfather who was captured and tortured under a military coup

🌿 The MIT physicist grandmother who ran the lab where my grandfather did his research

🌿 The chronic illnesses (EDS, POTS, severe Lyme) that made me start reading my product labels in the first place

🌿 The formulation principles I learned while I was still stuck in bed

🌿 The kitchen experiments I started as I got better with treatment

🌿 The 9% plastic recycling statistic that broke my brain

🌿 The infertility journey, the abortion that saved my life, the twins, and the SCOTUS decision that turned 1% of every sale into a donation to reproductive rights

Bright Body + Bright Body Baby built out of all of that. Every formula, every package, every line of copy.

If you’ve felt seen in any of this, welcome home.

My path to motherhood took 3 years of infertility, 3 pregnancy losses, 6 IUIs, 2 rounds of IVF, an ectopic pregnancy, identical twins from one embryo transfer, a hemorrhage, a NICU stay, and postpartum PTSD.

I’m a mom because every link in the chain of reproductive healthcare held.

Fertility care.
Prenatal monitoring.
An OR team.
A NICU.
Postpartum care.

If any one of those links had been missing, the story ends differently.

I might not be a mom. I might not be here at all.

Reproductive healthcare is not a la carte.

You don’t get to protect IVF while dismantling abortion access.

You don’t get to celebrate birth while defunding postpartum care.

You don’t get to fund NICUs while restricting the prenatal monitoring that keeps babies out of them.

The chain works because every link exists.

Remove one, and the whole thing is in jeopardy.

1% of every Bright Body and Bright Body Baby sale funds reproductive healthcare access.

We make no apologies for it.

When SCOTUS overturned Roe in June 2022, my twins were two months old.

I decided that if I was going to build a baby care brand, it was going to stand for the thing that made my babies possible in the first place.

Every purchase is a vote for a world where reproductive healthcare - all of it, every link - remains accessible.

For the parents seeing yellowish, scaly patches on their newborn’s scalp:

Cradle cap (clinically: infantile seborrheic dermatitis) is one of the most common newborn skin conditions. 

It usually shows up between 3 weeks and 2 months, peaks around 3 months, and typically resolves on its own by 12 months.

The mechanism is a combination of three things:

(1) leftover maternal hormones in baby’s system temporarily stimulate the sebaceous (oil) glands;

(2) the glands produce more sebum than usual;

(3) a naturally-occurring yeast called Malassezia thrives in the extra oil, feeds on the sebum, and produces fatty acid byproducts that irritate baby’s skin.

The body responds by speeding up skin cell turnover, which produces the scaly, yellowish plaques.

A few important distinctions:

🌿 Cradle cap is not dry skin. It’s overproduction of sebum, not underproduction.

🌿 It’s not eczema. Different mechanism, different treatment. Cradle cap typically isn’t itchy or painful, and babies usually aren’t bothered by it.

🌿 It’s not caused by poor hygiene.

🌿 It’s not contagious.

Our protocol:

🌿 Soften. Apply All Purpose Wonder Balm liberally to the affected area of baby’s scalp.

Gently massage in. Let sit for 15-30 minutes (or overnight for stubborn cases).

🌿 Wash. Wash baby’s scalp with Head to Toe Wash, working it gently into the balm.

The wash takes out both the balm and the loosened scales.
🌿 Lift. Use a fine-toothed flexible comb to gently lift the loosened plaques.

Don’t force or pick at scales that aren’t ready to release - they’ll come off in the next session.

Most cases clear in 1-3 sessions over a week or two. Some stubborn cases take longer.

We’re not a replacement for medical care. If you have continued concerns after consistent care, consult your pediatrician.

Why our products do at least 3 things in 1.

Most baby and kid products are formulated with one thing in mind: profit.

And don’t get me wrong, we have to make a profit too. But the problem is when profit comes before benefits, performance, and sustainability.

It’s much more profitable for a baby brand to sell you 5 products that each do 1 thing for $100 total, rather than 1 product that does 5 things for $25.

Most brands don’t really care if that’s wasteful (it is), inefficient (also yes), or overwhelming for sleep-deprived parents (definitely). It makes them more money.

That’s not how we roll.

Whenever I formulate a product, I pack as many benefits into one product as I possibly can.

IMO, every product should do more than one thing.

Especially for parents, who already have too many decisions to make in a given day.

I really don’t think that’s a radical concept, but unfortunately, in the baby care industry, it is.

How it actually works:

🌿 Head to Toe Wash. Shampoo + body wash for everything from end-of-day grime to a post-diaper-blowout.

Aloe base calms reactive, eczema-prone skin.

Hydrolyzed quinoa protein strengthens fine baby hair, helps detangle, and supports healing on irritated patches.

Gentle enough for daily baby use, effective enough for adults.

🌿 Everywhere Lotion. Daily face + body lotion for baby and adult.

Aloe pulls water in, shea butter slows water loss, jojoba oil softens without clogging.

One bottle for the whole family.

🌿 All Purpose Wonder Balm. Cradle cap, eczema flares, cracked postpartum hands, healing tattoos, dry winter cheeks.

One concentrated balm for the spots a daily lotion can’t handle.

🌿 Buzzeline. The petroleum-free Vaseline alternative that does what petroleum jelly can’t (form a barrier AND moisturize).

Drool zones, chapped lips, kid noses worn raw from tissues, winter hands, wind-burned cheeks.

Fewer products.
Less money spent.
Less plastic in the world.
Less guessing about what does what.