Crafty Makeup

Calling all K-beauty lovers! Soko Glam is one of the biggest providers in the U.S., and they're focused on educating customers on which products are best for specific beauty needs. Case in point: Their site's got a content blog and skin concierge (where you can take a skin quiz and even speak with an expert). This lip tint is one of their bestsellers, with five pretty shades available that dry matte and won't smudge underneath your face mask.