Bonhomie Design

Everyone doesn’t have to like you.

Let’s just start there.

There are thousands of designers. Planners. Creatives.
And there are thousands of artists making reggaeton too.

But impact doesn’t come from being the safest option in the room.
It comes from being clear about who you are.

What I saw wasn’t just performance.
It was conviction. Culture. Identity.

He could’ve played it neutral.
He didn’t.

And that’s why his community is loyal.

Same goes for your brand.

If you’re trying to be palatable to everyone, you’ll end up memorable to no one.

When you get clear on your values, your voice, your perspective — the right people lock in.

And if you’re sitting there thinking,
“Okay but HOW do I even figure that out?”

I’ve got something for you: a free workbook that will help you find YOU - a necessity before you start trying to find those dream clients ✨ (link in bio)



bad bunny | authenticator self | branding

Not every service is meant to be a sidekick!

✨ Star Bar Hawaii deserved a vibe of its own — bold, fresh, and a little spicy 🌶️ — while still tying seamlessly back to Tropical Moon Events .

Here’s the thing: not every service needs its own identity… but sometimes it does. The trick is knowing when.

👉 Ask yourself:

1. Does this service attract a different audience than my main brand?

2. Does it have a distinct personality, style, or experience worth spotlighting?

3. Will separating it strengthen my overall brand instead of confusing clients?

If you’re nodding yes to two or more, you might be ready for a sub-brand that stands on its own (without breaking away completely).

💬 Tell me — do you think your service is more of a “signature cocktail” or a “full bar takeover”?