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Customer lifetime value changes how you look at every sale.
Jesse Rack and I talked about why the best dealers are not just chasing the next lead, they are building more value from the customers they already have.
Full episode of Stop Blaming the Leads is out now.
07/06/2026
Episode 10 is live: Building Your Reputation with Cody Stephens
This was a great conversation with Cody Stephens from Nomic Power in Austin, Texas.
Cody came into the generator industry from a completely different background and built Nomic into one of the high-end, sought-after dealers in the Austin market.
We talked about what actually builds a strong reputation:
Customer experience
Communication
Process
Training
Online reviews
Thank you cards
Showing up professionally
A strong reputation makes everything easier.
It helps you sell better, hire better, charge properly, earn referrals, and give your team something real to stand behind.
If you’re trying to grow your generator business without racing to the bottom on price, this episode is for you.
Stop blaming the leads and start building a reputation that sells before you ever walk through the door.
Listen now:
Spotify: https://open.spotify.com/show/2aHZRE50LiJLkIVo1jje6T
Apple Podcasts: https://podcasts.apple.com/us/podcast/stop-blaming-the-leads/id1881621643
YouTube: https://www.youtube.com/
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