Swanson Media Group

I am excited to finally announce this addition to our Swanson Media Group family!
We have recently acquired the #1 airsoft title in the world, the multi award winning AirSoft Action Magazine. This formerly UK based publication is now going to span the "pond" and bring top level training equipment, fun adventures abroad and education to the US.
Our SMG team welcomes a seasoned staff of industry experts with close ties to 6mm manufacturers and great military, LEO and industry perspective to what has been too long considered kids toys. The world of airsoft has greatly changed and the fi****ms industry is really doing a great job embracing it as safe, effect ways to train new shooters, kids, families and seasoned shooters on the real life scenario based Force on Force training.
With the retirement from full time duties recently announced by the AA editor, Bill Pryce-Thomas, my good friend and long time trusted SMG and STG teammate, John Boycie Turrell will step up from his roll as an established industry writer to become the new editor. This promotion is a natural fit for John who already has an "insider" position with the title and great working knowledge of how the US side operates as a valued member of our Armed Lifestyle Magazine SHOT Show crew each year.
For those who have followed my media world journey over the past 15 years, you will know this is a full circle moment for me personally. First, I attribute my start and may of my amazing opportunities to a friend and mentor, Bill Pryce-Thomas. Words simply do not express what he has meant to me and my family. He and former AA owner, Nigel Streeter have done an amazing job with building a great brand and going the extra mile to make this a seamless transfer.
In addition to the Airsoft Action title and complete library if past issues that will be available in 2027 after relaunch, we have also acquired the rights and library to the former publication, PMCI Magazine, THE industry title for the Private Military Contractor industry! All the great articles written by myself and industry giants such as author and warrior, Shawn Swanson will at some point become available once more.
With so much more to say, do and bring to everyone, we ask that you follow our IG and FB accounts and bring the same support and encouragement that you all have shown thus far.

https://www.airsoftaction.net/42487-2/?fbclid=IwY2xjawQovV5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR7HNvm6eJt3x_jpn4_TM8LzNrk5XsOiJ53n1j1BHy4T35FanyRjxXMQQ7FFHg_aem_ZI3qqAsQ3fjobKG7g0vU0g

- Airsoft Action Magazine AIRSOFT ACTION “GEN III” – WHAT THE FUTURE HOLDS! We’ve made no secret of the fact that AIRSOFT ACTION is on the cusp of entering “GEN III” soon, but what do we mean by this? Simply put the old management team of Nige and Bill will be stepping back, and a new leadership crew will […]

The latest issue of Armed Lifestyle Magazine is now here! Click and read for FREE!
https://www.armedlifestylemagazine.com/read/issue-18

Check out Nora Wilson's full report on her first SHOT Show experience with our team!

Jamie Jamie Wilson Headley spotlights a bonifided American hero, Brigader General (Ret.) Doug "Odie" Slocum, author of Violent Positivity!

Patrick Campbell features being in the desert day 1 of the new Staccato Vegas training facility!

My dad, Rick Swanson heads to the moutains of Tennessee to test the Marlin 45-70 Guide gun on his lates buffalo hunt at Wilderness Hunting Lodge .

Derek LeBlanc of Kids SAFE Foundation stops in to discuss how to choose your kids first firearm.

Amy brings us a review of one of my favorite companies, Original SWAT Tactical Footwear !

Charlie Cook puts quill to paper as he discusses NRA - National Rifle Association of America board elections!

I explore Henry Repeating Arms .357 revolver as well as discuss one of the all time classic picket knives, the 110 Hunter from Buck Knives.

This month, Joe Faletra has on his bench, the topic of fi****ms cleaning with Ultrasonic cleaners and what the major benefits can be in the investment.

Fight allergy through the power of honey as Dr Danielle Marra Patts explains the holistic benefits.

Dan and Sara Tonto share some.of their favorite sights through this month's hiking for health article.

Our resident tactical guru, Gary Glemboski discusses the benefits of keeping your fighting pistol simple.

All this and much more make your wait for this issue well worth it!!

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The SIRT training pistol is one of the safest, most effective training tools on the market and only a click away at www.NextLevelTraining.com !

*** Save $$ by using our discount code, "STG2020" ***

These laser equipped training guns weigh and feel like the real world counterparts, offer resetting triggers without the training scar of having to rack the slide each time and will work with several simulator systems. We encourage our students to step up their training with these SIRT pistols in the classroom, at home and on the range. When you're ready for your next challenge, bring them to one of our Swanson Training Group Defensive Fi****ms Simulator classes and test yourself with over 120 ever changing challenges from basic fundamentals, no / no shoot and even IPSC competiton programs!

The new 115 C Gen 4 ans Gen 5 G19 SIRT pistols are now available for purchase on their website!

Have you ever wanted to learn more about fi****ms and fi****ms safety but didn't know who to ask or what to say? I meet a lot of people who lewrn what I do for a living and then ask me about to get training. However, I often notice, their voices lower or they speak delicately as if it were a social taboo to discuss in public.
In the latest issue of Armed Lifestyle Magazine, staff writer, Joe Faletra does a great job of addressing the Stigma Associated with Guns in his article. It covers first time men and women shooters, their families, mental health aspects as well as community involvement.
If you are curious about becoming active in the 2A community and learning more about how to be safer and develop a mentally "armed" lifestyle, this article is a MUST read. For those of us with families and friends who need help overcoming the stigma of training, please subscribe for FREE and share the link below to our publication!

https://www.armedlifestylemagazine.com/read/issue-13