Eddy Miranda

When I first heard about self-liquidating offers... I thought I was about to be rich.

This was during COVID. I had no backend. I didn't really know what I was doing. But I kept hearing people talk about SLOs and I was like... "I'm gonna launch this thing and make so much money."

Then I started listening to Steven Larsen.

$1 in. $1 out.

And even THEN... I still thought I was gonna be different. I was still thinking "nah bro, I'm getting a 4x ROAS on this thing and I'm gonna scale it to the moon."

Here's what actually happens.

You launch it. Maybe you get a good ROAS at first. You start spending more. And the ROAS drops. You start breaking even. And then you're sitting there going... "why am I not making money?"

Because you're not supposed to.

That's literally the point.

A self-liquidating offer is designed to cover your ad costs so you can build a buyer list for free. The money comes from the backend... the high ticket offer, the upsell, the coaching program.

I talk to people in my community all the time who are frustrated because their SLO isn't making them money.

And I tell them the same thing every time:

"You're not supposed to make money on it. That's the whole design."

Once you understand that... everything changes. You stop chasing front-end profit and start building a machine that prints high-ticket clients.

If this is you right now... comment "SCALE" and I'll point you in the right direction.

Before we ever spent a dollar on ads for this webinar... we tested it for free.

Here's what I mean.

The client already had a solid organic presence. He was posting on Instagram and TikTok consistently. And every single month, he would promote and run a brand new live webinar to his organic audience.

So he wasn't just building a following... he was building a system. A repeatable way to get in front of people, deliver value, and test his offer in real time.

And that's what gave us the edge.

Because without a live audience... without that live feedback... you have no idea how well something is actually going to perform.

But because he was doing this every month, we got to see exactly which webinar hit the hardest. Which one had the best engagement. Which one converted the best.

So we took that winner... set it up as an automated evergreen webinar... and started running paid ads to it every single day.

And we knew it was going to convert. Because it was already battle tested with real people.

He had already refined his offer. His slides. His presentation. His close. All through months of live reps.

That's how you build a webinar funnel that actually works. You don't guess. You prove it first with organic. Then you pour fuel on the fire with paid.

This is exactly the kind of strategy we help coaches, consultants, and course creators implement. 🔥

Drop a 🔥 if this makes sense.