Smarthinking Inc.

Pinky Swear!
Blood Oath!
Cease Fire!

Call it what you want…

But we are imploring a promise from our fellow marketing colleagues in the luxury real estate sector. Can we stop using terms like "legendary" and "redefined" when describing our properties? Recently, we counted seven ads for luxury developments using these terms within the same page of a publication. The only thing we may need to "redefine" is the definition of differentiating: recognizing what makes something different."

And unless your spa is inhabited by a water nymph, we’re pretty sure the property doesn’t reach “legendary” status. Overpromising with your messaging usually is an indication of an underdeveloped product. Work with your client to create something remarkable.

True adventure should be accessible every day of the year, so we incorporated it into every page of this 2023 calendar for our client. What will tomorrow bring? Moments like this. ⛰️

MIMO, your new neighborhood maps are ready and they look great! The map includes an architectural guide to many of the historical mid century motels this Miami neighborhood that's known. These will soon be available in various locations on Biscayne Boulevard.

Happy New Year from the Smarthinking Inc. team. Here's to Striking it Lucky in 2018!