M10DIGITAL

Warren Buffett once said:

“If you get nine women pregnant, you don’t have a baby in a month.”

Alex Hormozi recently expanded on this idea in his Mozi Minute newsletter, talking about how entrepreneurs sabotage good strategies by abandoning them too early before the feedback loop has had time to play out.

That one hit me because…

I’ve made this mistake a lot.

Not just in my own business, but sometimes even while working with clients.

You launch something knowing it’ll take time:
Organic content.
SEO.
Patient education.
Referral systems.
Brand positioning.

Then halfway through you get uncomfortable because the FINAL result isn’t there yet.

So you tweak the offer.
Change the messaging.
Launch another campaign.
Try another funnel.
Start another initiative.

It feels productive…

But really you’re just opening the oven every 3 minutes checking if the bread is done.

The biggest thing I took away from the newsletter wasn’t “just be patient.”

It was this:

Find faster feedback loops.

Because even if the final outcome takes 90 days…

There’s usually an earlier signal telling you whether you’re moving in the right direction.

For example:

• If retention is the goal, maybe the leading indicator is patient activation:
— Are patients booking follow-ups?
— Completing labs?
— Starting treatment plans?

• If ads are the strategy, don’t only look at revenue first.
Look at:
— Qualified consults booked
— Cost per booked call
— Show-up rates

• If sales cycles are long, maybe the earlier signal is:
— Decision-maker conversations
— Approved budgets
— Proposal acceptance rates

That shift changed a lot for me.

Because instead of abandoning strategies too early…

You start learning faster while still giving the strategy enough time to work.

And honestly, I still catch myself fighting the urge to change everything too soon.

But usually the answer isn’t:
“Do more things.”

It’s:
“Find earlier indicators that tell you whether this thing is working.”

That’s a much better game.

Yes... But