Joe Matos Runway

The NYFW Power List is here.

On Tuesday, we broke down the brands that won. Today, we look at the talent. I analyzed the data on all 529 unique models to find out who really runs the runway.

The results are in. The most-booked model of the season was Naki Depass, with 7 major shows.

But the real story is about VALUE. Our data shows a superstar like Julia Fox can generate $20,000 in ad value (CAV) from a single post. However, a runway model like Luiza Perote generated over $3,600 per post with a smaller, highly-engaged audience—proving that authentic connection can be more powerful than celebrity. This is the difference between “Social Media Value” and “Runway Value.”

Who was the top agency this season? Elite New York, with 59 total show bookings for their talent, followed closely by Next with 54.

My biggest insight is for the models: pay attention to who you’re cast with. Casting directors book in patterns. The group you walk with is your unit. Work together to book the bigger shows as a team.

This is just a fraction of the analysis. To see the full Top 10 lists for models and agencies and all the data, download my complete, free 8-page report.

The link to the report is in my bio.

FashionWeek

An elegant and powerful statement from ’s NYFW show. commands the runway in a beautifully crafted white lace dress, accentuated by a bold black necklace and matching handbag. The high slit adds a dynamic element, revealing a sophisticated sense of movement with every step