Steve Turk

Stop number one on the 10 hotel coffee shops in 10 days challenge.

I had to go slightly outside Miami for this one. I kept hearing about it, so I drove up to Pier Sixty Six in Fort Lauderdale to see if the hype was real.

Remember the rules. I’m judging on three things: coffee presentation, food quality and creativity, and retail that actually makes you want to take something home.

First impression walking in? Strong.

The coffee presentation was clean and thoughtful. Not rushed. Not sloppy. You could tell someone cared.

Food ex*****on matched the setting. Quality ingredients, elevated but still approachable.

Retail was curated, not random. It felt intentional, not like leftover lobby merchandise.

Let’s just say this challenge is starting strong.

Nine more to go.