Nick LaRovere - Director

Here are a few BTS photos and frames from a shoot we did for Artisans de Genève’s new project, the Turquoise Spider, which is a beautiful specialty customization for Rolex watches.

For anything like the craft of jewelry making or any fine craft, the little details are so important. We have to make sure to capture all the steps in detail in a way that is clear to the audience and also shows the craftsmanship and beauty of it whenever possible. Of course, that usually means a lot of macro - which I particularly enjoy.

Featuring the New Use Energy () battery to power our Aputure 600d which we were using as an additional backlight to add back in some light on the back shoulders which was taken away by putting a silk up to diffuse sunlight on our subject.

We recently wrapped shooting and post-production for a project for Bayer Vegetables called Growing Together: Behind the Scenes at Schaefer Farms.

Really grateful as always to be part of telling this series of stories. Sharing the story behind the work being done in agriculture and food production is humbling and highly educational. I learn something new every time.

What stood out to me during this shoot was how down-to-earth and kind the people were despite the huge responsibility on their shoulders.

As filmmakers, part of our job is to use our perspective to make the place, people, and acitivies being viewed feel real.

Good marketing materials can help people better understand the people, process, and purpose behind a company. It takes it from the theoretical to the real. Especially in industries where so much important work happens quietly in the background.

Looking forward to the next one!

Watch full video here: https://www.youtube.com/watch?v=nr_SKtS7tag