Isabelli Partners

Did someone say National Italian Beef Day? Yeah, our friends at came up with that. 🏆

Today, May 23, the sandwich gets the holiday it deserves as Buona celebrates the occasion they officially coined back in 2015—with $7.99 Buona Beef + Fries specials at all locations, sweet new merch and enough gravy-soaked glory to unite beef fans far beyond Chicago.

And because this is Buona, we don’t celebrate quietly. The family-owned brand behind Chicago’s original Italian beef has spent the entire month turning “Beef Month” into a full-on cultural event—including the World Beef Championship happening inside the Buona app, where rewards members compete for bonus points, leaderboard bragging rights and a very real championship belt.

Come hungry. Order it dipped. Celebrate accordingly. 🤝

Green rivers, rainbow cones, and a lot to celebrate 🍀

This past weekend, The Original Rainbow Cone rolled through downtown Chicago’s iconic St. Patrick’s Day parade. Even better: A festive ABC segment captured the energy (and the sweets) in the most perfect way.

And while Chicago was celebrating, Rainbow Cone is gearing up for its next chapter with a new store opening in Surprise, Arizona later this month.

From Chicago traditions to national expansion, we’re feeling lucky to be part of it all.

📷: Minty City, courtesy of Rainbow Cone

Arizona