Goodman Performance Horses

Congratulations to Alyssa on winning the Youth Shootout 13&U division at the South Florida Reining Horse Assoc. (SFRHA) March Slide this past weekend!

GPH is grateful to have had the opportunity to support all of the SFRHA Youth riders by sponsoring the Youth Shootout this year. We are so proud of all of these young riders and their accomplishments! The future of reining is looking bright!

~For Your Consideration~

Dunnit Justly (LTE ~$2k)

2022 Gelding by Pale Face Dunnit out of Justanic of Chex

🏆SFRHA L4 & L2 Non Pro Futurity Champion
🏆Southeast ARC L2 Non Pro Futurity Co-Champion
🏆Southeast ARC L4 Non Pro Futurity 3rd Place

Ready to show in Non Pro or Open derbies next year

Available to try at the NRHA Futurity!

Contact Matt Goodman at (305) 389-7897 for more information

As we look around at the incredible people who make our journey possible, our hearts are full. To our friends, clients, and family — because to us, you are all family — thank you. Thank you for believing in us, trusting us, riding with us, cheering with us, and walking beside us through every stride.

Your support, loyalty, and friendship mean more than words can say. We are grateful for each of you, today and every day.❤️🦃

Perfectly Said

𝐓𝐡𝐞 𝐄𝐥𝐞𝐩𝐡𝐚𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐨𝐨𝐦: 𝐌𝐨𝐧𝐞𝐲𝐛𝐚𝐥𝐥, 𝐁𝐢𝐨𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐎𝐮𝐫 𝐇𝐨𝐫𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

By WhoaZone Equine

There’s an elephant in the room the horse industry hasn’t always wanted to address — the collision of moneyball economics and equine safety. In a year where major outbreaks like EIA & EHV/EHM are forcing hard conversations, it has never been more obvious:

We are an industry built on enormous financial investment, deep emotional investment, and the razor-thin margin between success and catastrophe.

𝐓𝐡𝐞 𝐌𝐨𝐧𝐞𝐲𝐛𝐚𝐥𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐅𝐮𝐭𝐮𝐫𝐢𝐭𝐲 𝐇𝐨𝐫𝐬𝐞𝐬

When a horse walks through the gates of a Futurity — whether that’s reining, cutting, cowhorse, barrel racing, or any discipline — what you are seeing is the final chapter of years of investment. Not months. Not a show season. Years.

Behind that moment is:

Purchase price: Often $10,000–$250,000+ before training begins

Training fees: $1,000–$2,500 per month, over multiple years

Veterinary care: Preventative care, maintenance, diagnostics, emergency care — often thousands

Entry fees: The major futurities require investment before you ever arrive

Hauling, boarding & equipment: Significant and ongoing costs

Owner travel & supporting expenses: The unseen but ever-present layer of the futurity journey

By the time a futurity prospect enters the pen, the investment can equal or exceed the price of a home.
That’s moneyball.
That’s our reality.

And with that much at stake, canceling, rescheduling, or restricting major events becomes incredibly complicated.

𝐓𝐡𝐞 𝐓𝐫𝐚𝐢𝐧𝐞𝐫𝐬’ 𝐓𝐢𝐠𝐡𝐭𝐫𝐨𝐩𝐞

Trainers stand in a uniquely difficult position during disease outbreaks like EHV/EHM.

Their livelihood depends on these events:

Earnings
Exposure
Client relationships
Future business
Seasonal timelines that cannot be recreated

We ask trainers to prioritize safety — and they do — but we must acknowledge the reality: The industry has no built-in safety net for trainers facing sudden, uncontrollable shutdowns.

Their financial and professional futures ride on decisions made far above them.

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬, 𝐄𝐯𝐞𝐧𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬 & 𝐭𝐡𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐁𝐞𝐡𝐢𝐧𝐝 𝐄𝐯𝐞𝐫𝐲 𝐒𝐡𝐨𝐰

Every major futurity or finals event is supported by an enormous economic engine:

Corporate sponsors
Event producers
Vendors
Production crews
Arena staff
Livestream teams
Advertising partners

Canceling or restricting an event sends shockwaves through all of these groups. The loss is not isolated — it is industry-wide.

𝐓𝐡𝐞 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐒𝐭𝐚𝐭𝐞 𝐀𝐧𝐢𝐦𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 & 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩

In moments like this, it becomes more important than ever to acknowledge and trust the systems designed to protect us.

State Animal Health Commissions — such as the Texas Animal Health Commission (TAHC) — exist for one purpose:
To safeguard the health of livestock and prevent catastrophic spread of disease.

These commissions:

Establish quarantine and hold protocols
Coordinate with show management and veterinarians
Conduct tracing and direct communication with affected competitors
Provide science-based rules aimed at halting viral transmission
Protect both animals and the agricultural economy behind them

At the same time, our veterinarians — both private practitioners and those appointed to state boards — are trained, equipped, and obligated to act in the best interest of our horses and our industry.

When outbreaks occur, they are the front line:

Identifying cases
Reporting to state authorities
Guiding owners on containment
Implementing biosecurity protocols
Advising show producers on safety decisions

It is essential that we as an industry trust the expertise and leadership of the veterinarians and officials placed in these roles.

These individuals and institutions are not working to hinder us —
they are working to protect us, our horses, and the multi-billion-dollar equine economy we depend on.

Their decisions may be inconvenient, financially painful, or disruptive — but they are grounded in science and designed to preserve the long-term integrity of the industries we love.

𝐒𝐨 𝐇𝐨𝐰 𝐃𝐨 𝐖𝐞 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐚 𝐁𝐢𝐨𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐂𝐫𝐢𝐬𝐢𝐬… 𝐒𝐚𝐟𝐞𝐥𝐲?

This remains the hardest question we face:
How do we protect horses AND protect the livelihoods of the people in our industry?

During an EHV/EHM outbreak, there are only two outcomes:

1. The Best-Case Scenario

No contamination
No transmission
No spread off-site
No loss of horses — at the show or back home
Businesses and events continue forward

2. The Worst-Case Scenario

One overlooked fever.
One horse hauled home too soon.
One biosecurity breach.

And the domino effect becomes devastating:

Barns quarantined
Horses sick, neurologic, or euthanized
Multiple events canceled
Regional show circuits shut down
Trainers lose months of income
Owners lose six-figure investments
Breeders face outbreaks during critical times

The virus does not care about our financial models or our dreams.

𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐁𝐚𝐥𝐚𝐧𝐜𝐞: 𝐀 𝐍𝐞𝐰 𝐏𝐚𝐭𝐡 𝐅𝐨𝐫𝐰𝐚𝐫𝐝

If this outbreak has taught us anything, it’s that the industry must evolve.

We need:

- Clear, enforceable biosecurity standards at major events
- Mandatory temperature reporting
- Enhanced veterinary oversight and tracing systems
- Insurance packages designed for disease-related cancellations
- Partnership between exhibitors, veterinarians, and state commissions

Transparent, timely communication across all levels of the industry

𝐓𝐡𝐞𝐬𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐞𝐚𝐬𝐲.
𝐓𝐡𝐞𝐲 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐭.
𝐁𝐮𝐭 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲.

Because Here’s the Bottom Line

We all love this industry.
We give everything to it — our money, our time, our dreams, our hearts.

𝐁𝐮𝐭 𝐢𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐦𝐨𝐧𝐞𝐲𝐛𝐚𝐥𝐥 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐚𝐧𝐝 𝐛𝐢𝐨𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐚𝐧 𝐨𝐩𝐭𝐢𝐨𝐧.

The stakes are too high.
The horses mean too much.
The people depend on this industry too deeply.

This is our moment to strengthen the system —
to trust our veterinarians and state health officials,
to protect our horses, and to preserve the integrity and future of the equine world we all depend on.

If we do this right, we emerge stronger.
If we ignore it, we risk losing everything.

Congratulations to Matthew and Dunnit Justly on winning the SFRHA L4 & L2 Non Pro Futurity last night!

We want to thank Florida breeder Jerie DeSalvo Pennington for breeding such a nice horse.

Super Proud of these two in the Open Futurity and Non Pro Futurity. Looking forward to what they can do together. Thank you North American Reining Horse Stakes and SERHA for a great week in NC.