CROING

👏New Work for IRSA Group’s Palermo Shopping, one of the most iconic shopping mall brands✨ At we created everything from the conceptualization to the postproduction of their Fall-Winter 2025 campaign.

Under the concept “Lo que viste en Buenos Aires, lo viste en Alto Palermo” / “Spotted in Buenos Aires, found at Alto Palermo,”🌎 inspired by the association of global brands with the cities they were founded in, like Carolina Herrera New York or L’Oréal Paris, we combined trends such as gigantism and a styling that blends the global and the local to reinforced the connection between people, fashion, the brand, and the city.
One of the key creative pillars was the giant bag 🛍️, which not only broke visual boundaries but also invited the public to interact. The mix of trendy techniques used during production and post-production—fisheye lens 👁️, stop motion, and 360° composition—gave the campaign the global vibe we were looking for.

🎬 The campaign includes outdoor advertising, in-mall communication, commercial capsules, social media content, photos, and videos. Our agency was responsible for the full production, ensuring that every detail, from casting to postproduction, reflected our creative vision.

📎 Link in bio to see the full case study.
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New Work for IRSA Group’s Shopping, one of the most iconic shopping mall brands. At CROING l Creative Agency we created everything from the conceptualization to the postproduction of their Fall-Winter 2025 campaign.

Under the concept "Lo que viste en Buenos Aires, lo viste en Alto Palermo" / "Spotted in Buenos Aires, found at Alto Palermo," inspired by the association of global brands with the cities they were founded in, like Carolina Herrera New York or L'Oréal Paris, we combined trends such as gigantism and a styling that blends the global and the local to reinforced the connection between people, fashion, the brand, and the city.

One of the key creative pillars was the giant bag, which not only broke visual boundaries but also invited the public to interact. The postproduction and mix of trendy editing techniques—live eye fish, stop motion, and 360 composition—gave the campaign the global vibe we were looking for.

The campaign includes outdoor advertising, in-mall communication, commercial capsules, social media content, photos, and videos. Our agency was responsible for the full production, ensuring that every detail, from casting to postproduction, reflected our creative vision.

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📎 Link in bio to see the full case study.

New work by for .arg Group’s Shopping, one of the most iconic shopping mall brands.

The initial idea was born from hyperlocalization, inspired by the association of brands with the cities they were founded in, like Carolina Herrera New York or L’Oréal Paris. Elements such as gigantism with a giant bag, styling that blends the global and the local, and the mix of storytelling and trendy editing techniques—fisheye lens, stop motion, and 360° composition—gave the campaign the global vibe we were looking for.

The campaign includes outdoor advertising, in-mall communication, commercial capsules, social media content, photos, and videos. Our agency was responsible for the full production, ensuring that every detail, from casting to postproduction, reflected our creative vision.

👏Congrats to the CROING team that put together everything from conceptualization to post-production for their Fall-Winter 2025 campaign