rbb Communications

More and more people are discovering brands through answers generated by AI platforms like ChatGPT, Perplexity, and Claude. Is your brand appearing in those results? And do you know how to influence that outcome?

In a new blog, John Thompson, Vice President and AI/GEO thought leader at rbb Communications, explores the growing role of Generative Engine Optimization (GEO) in public relations. GEO focuses on influencing how large language models (LLMs) surface companies, products, and expertise when users ask questions. That visibility is shaped by credible media coverage and educational content across channels and refined through continuous measurement of how your brand appears to feed further optimizations.

If you want a clearer understanding of what GEO is, why journalism plays a critical role, and how brands can begin measuring their visibility across generative platforms, read the full blog: https://brnw.ch/21x2HHQ

Last month rbb'ers attended the American Heart Association Palm Beach’s Go Red for Women luncheon to raise awareness and support for women’s heart health.

The event brought together community leaders, sponsors and supporters around a shared goal: helping more women understand their health, advocate for themselves and support one another through every age and stage of life.

Held at PGA National Resort, the event included support from sponsors and community partners, including Florida Power & Light and CVS Health.

Go Red for Women continues to create connection around a critical issue, turning awareness into action and community support into meaningful progress for women’s health.

Today, we’re celebrating the moms who shaped us, supported us, encouraged us, and helped make us who we are. ❤️

Thank you for the love, lessons, and steady support that stay with us every day. Happy Mother’s Day from all of us at rbb.