Boden Agency

We are thrilled to announce that two outstanding BODEN leaders have been honored at the 2024 PR News People of the Year Awards! 🎉

Congratulations to Nikki Lopez, Senior Vice President, and Lauren Gongora, Executive Vice President & Partner, for this well-deserved recognition. Your commitment to empowering the next generation of communication leaders and turning culture into impact is truly inspiring. 💪✨

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To inspire a new generation of fans, McDonald's just dropped the Collector’s Meal, featuring some of the brand’s most unforgettable designs and collaborations over the years including Shrek, Jurassic Park & Minions, Hello Kitty & Peanuts and Coca-Cola.

To celebrate, hosted a vibrant sip-and-sketch experience at McDonald’s in the heart of Chelsea, NYC, where media and influencers had the opportunity to meet Latino illustrator and former Crew member Oscar Bastidas, who designed three of the cups — Barbie & Hot Wheels, Beanie Babies and McDonald’s. This was a full circle moment for Oscar, who worked at his local McDonald’s in Venezuela to support his dream of becoming a graphic designer. Guests enjoyed an exclusive BTS look at the inspiration behind the cups’ artwork and creative art session, while sipping on McDonald’s mocktails.

A big congrats to our client McDonald's and partner agencies Golin, Loud And Live, EGAMI Group, and IW Group on the successful launch of the global Collector's Meal, celebrating the keepsakes that have shaped core memories for fans everywhere.

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We’re thrilled to announce our partnership with SeeHer, a coalition of media, marketing and entertainment leaders joining forces to eliminate gender bias across our industry.

Through our partnership, we will leverage ’s expertise in the Latina segment and ’s profound knowledge on gender equality in media and marketing, to help brands invest in and uplift the community.

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Our team had an inspiring time at the National Association of Hispanic Journalists 40th Anniversary Conference in Hollywood, CA, where we joined the conversation on supporting . From personalized pitches to highlighting community heroes, here are some key takeaways to help amplify Latino voices:

1. Break through the noise. It's crucial to take the time to get to know your reporters and their editors. They receive thousands of emails daily, so evaluating whether your story fits their beat is essential. Plus, personalized pitches that align with their interests and coverage areas are more likely to be noticed—don't be afraid to ask for feedback.
2. Latino youth drive the newsroom. Latino youth are increasingly influential in shaping newsroom priorities. Much like brands, media outlets prioritize culturally relevant stories that resonate with Latino youth and aim to reach them where they are most active.
3. Become a "newsroom citizen.” Stay informed about what is happening in your community and build on those events and trends. By becoming a "newsroom citizen," you can actively contribute to local stories, providing valuable resources, data, or spokespeople that enrich the narratives making the news.
4. Media metrics matter. Producers and editors measure success through clicks and views. Spend time creating attention-grabbing headlines that entice readers to click on a story, read it, and share it. Consider what would make the story irresistible, and use relevant keywords that improve the story's visibility.
5. Community heroes. Highlight individuals making significant contributions to their communities and focus on human interest stories emphasizing emotional connection and relevance to the audience. Lead with compelling, emotion-driven headlines to draw readers in.

As part of our Hispanic+™ offering, we help brands tap into the power of Hispanic culture to transcend mainstream audiences. Hispanic stories are American stories, and increasing Hispanic representation in journalism, to reach parity in newsrooms, and ensure newsrooms reflect the diversity of our communities, is more critical than ever.

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