SMMServices

" CONTENT STRATEGY? ” What does it mean?

When I say content strategy, I don’t mean the way to get short-term results.

✨ It doesn’t mean just getting specific with messaging.

✨ It doesn’t mean just calling out to your dream audience with desires that don't resonate deeply with them because they simply don't have those desires yet.

✨ It doesn’t mean just sharing educational content full of solutions.

What I mean is to build a strong intention behind your content, so you know what to create & ‘HOW TO CREATE IT’ to get different results over & over again for a long period of time.

But I see far too many people believe that posting educational content full of solutions is a content strategy or even simply knowing what to post is a content strategy.

But that’s not the case. There’s more that goes along with the process of “WHAT,” and it comes down to "HOW you share things to make it more effective"

✨ How you share the message to land on your dream audience & make them understand your opinions.

✨ How you get to the next level, without changing your whole strategy.

✨ How to look at the insights to see how to share things over & over again.

✨ How to push away the wrong audience from your personal brand.

✨ How to make people obsessed with your offers, without directly talking about it.

The “WHAT” works insanely well when you have a “HOW” in place.

[ IG growth
Instagram marketing
Instagram sales
Content marketing
Social Media strategiest ]

When your content topic stays longer, your audience stays longer.

Every client I’ve talked to has different posts that made them choose me.

1. Gurus are saying hooks don’t work!

2. Buyers need help to read your content!

3. I don’t know anyone in content!

Means: Not all of your problem awareness content is going to connect with everyone.

Each content leads to different people.

I wished it wasn’t true, but social media is a numbers game, so the more audience you have to connect with, the better!

So, stop being creative enough to find new ideas and start being smart enough to use the same idea but present it differently so that it can connect with different people every time.

& It all comes down knowing how to write the same message and write it in different ways to connect with more dream audience & that's where ‘Ready-Made’ Frameworks helps a lot.

Which you’ll find in the intentional content challenge!

[ IG growth
Instagram marketing
Instagram sales
Content marketing
Social Media strategiest ]

When experts with 2 years of grind don’t get to that level..

it’s because they’re trying to be an expert instead of a go-to expert.

🧲 Sharing personal struggles, thinking that the audience will relate to them.

🧲 Sharing ‘7 tips’ quick wins, thinking that people will be interested in them.

🧲 Sharing beginner's problems to get more engagement, thinking that from this engagement, a few would be your dream audience that will follow you.

You can be called out as an expert with all of these contents, but does it sell?

I was already an expert when I was creating this content (you can still find this content in my feed).

But the fact that I started getting six-figure income clients when my content went beyond giving that mediocre vibe and started being super intentional on the problems that my content should focus on and actually talking about it in a format of (1 problem = 1 post).

& That's where looking at your content from your audience perspective comes in.

So while people were saying 😬

"but this is what my offer solves, i simply can’t talk about it"

i’m still talking about it intentionally while being respectful around the free value vs paid value.

Fact: you can find this intentionality (on how to start looking at the content from a different perspective to take control of your results) inside the Intentional Content Challenge, when it'll open.

[ IG growth
Instagram marketing
Instagram sales
Content marketing
Social Media strategiest ]

Are you really connecting with your audience?

Do you know what type of content they like to watch?

I see you all are creating amazing content with outstanding graphics, but the fact that your content still gets less engagement is not meant for you:

1. to be sad, to say 'Nobody likes to see me,'
2. OR to say 'I’m the only one here who’s not growing.'

Instead, it’s a way to look at things differently.

It’s an opportunity to be clear on what your successful posts and unsuccessful posts have that are different.

So stop looking at it as an excuse to give up, but as an opportunity to learn.

Do you even know how many creators in my industry didn’t make it after their first 3 months?

A lot, because they were just creating content and thinking that everything would work out in the end.

Content Becomes Business, when content becomes intentional

[ IG growth
Instagram marketing
Instagram sales
Content marketing
Social Media strategiest ]